DANT KANTI 100 GM
Patanjali dant kanti toothpaste is herbal toothpaste containing herbs and some ayurvedic ingredients. It improves the health of the teeth and gums. ... Regular brushing of teeth using this toothpaste can help to prevent cavities in the tooth. It can also help to prevent and reduce pain in the gums and teeth.
The Indian unit of Colgate, which historically hasn’t had a sizeable presence in this segment, responded to this last quarter, by revitalising Active Salt Neem and launching sensitive Clove toothpaste. These products have a combined share of more than 7% of the overall toothpaste market now. Patanjali, however, objected to the new name, suggesting that it wasn’t appropriate.Ayush or jadibooti should have been used instead.
We worship and respect Vedas like our gods, we don’t use them in our products. This is not a toothpaste but a direct attack on our culture," said Acharya Balkrishna, MD of Patanjali Ayurved, which earlier this year said it had potential to upstage leading consumer product multinationals including Colgate and estimated sales of Dant Kanti toothpaste at Rs450 crore. Patanjali’s oral care market share has been pegged at nearly 2% in the year ended March, according to industry executives citing market researcher Nielsen’s data. However, Nielsen doesn’t track sales at Patanjali’s own stores. At the same time, Colgate has lost nearly 1.5 percentage point in market share although it still dominates at 55%.